Map-out your existing stakeholder ecosystem. Conduct deep-dive problem exploration interviews and synthesize feedback across divergent and conflicting interests.

This process works equally well across B2C, B2B and B2C2x situations with some adaptations.

Co-create your envisaged future sustainable business ecosystem state. Co-collaborating with your most important stakeholders is vital during the sprint process.

They help to challenge thinking and imagining early-on in the process. This helps you to de-risk the road ahead before moving anywhere near solutions!

Once the problems and needs of your ecosystem are mapped and deeply understood, its time to diverge creative thinking.

Here you go through a structure process to find new ways to enable your sustainable business future and arrive at concrete concepts to take forward and test.

At this point you develop and build rough-and-dirty prototypes or MVP’s to test your most critical assumptions within your concept features, relevant to specific sets of stakeholders across your future sustainability focused ecosystem.

You may end up with several prototypes/MVP’s to test, depending on the nature and complexity of your future to-be state ecosystem. Don’t worry, we’ll discuss this early-on in the scoping process with you.

Time to gain vital validated learning evidence! Here your actual stakeholder feedback informs your decision making and next steps towards delivering sustainable business impact.

This step is always the most exciting and confronting. As Steve Blank put it, ‘no idea survives first contact with a customer’. And that is entirely true of more complex ecosystem-level concepts and validations. Fear not, you will be on the right path based upon your feedback in not time.

You’ll also develop the right culture, language, mindset and capabilities to run further validation iterations by yourselves.